SEO Strategy Planning for One of the USA's Largest Healthcare Marketing Companies

One of America's largest healthcare marketing companies came to us for help creating an on-site SEO strategy for their website redesign project.

Since being founded in 2002, BPD has grown to be one of the leading healthcare marketing companies in the US. They offer integrated marketing services to over 250 of the most prestigious hospitals in the USA, with a full-service suite of solutions including market research, branding, precision marketing and data analytics.

The Challenge

BPD were in the early stages of a website redesign project and needed an external SEO agency to help create an on-site SEO strategy that would allow them to retain key organic search positions and improve the SEO visibility of the new design.

The Solution

The Search Informer team planned and implemented an extensive on-site SEO campaign to:

  • Identify the pages and keywords which were contributing the most to the websites organic performance
  • Uncover what competitors were doing to drive additional SEO leads, traffic and visibility
  • Provide insights and strategy direction to the internal design and development teams
  • Internally link to existing and new pages with optimised anchor texts

We delivered the on-site SEO strategy on a call which involved walking the BPD team through the data, analysis and our SEO content plan.

We also provided the team with content briefs for the most important landing pages to ensure that the new website will effectively target as many high priority keywords as possible which will work to drive additional qualified organic leads for the business.

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