Cookie Policy.

The content below goes into detail on how we use cookies to enhance your experience when using this website and to better understand how our website users are interacting with our brand online.


If you have any questions about the way that we're using cookies, or if you want to enquire about your data, please send your enquiry to data@searchinformer.co.uk.

Introduction

SearchInformer.co.uk ("Our Site") uses Cookies and other similar technologies to keep track of you as an individual user and to personalise and improve your experience using our website. We also user Cookies to better understand user behaviour across our website and marketing activity, and to improve them.

Please read the details of our Cookies Policy below and ensure that you understand it. Should you continue to use our website you are deemed to have accepted this policy and if you do not agree to our policy please cease using this website immediately.

The Cookies used on our website are not permanent, and they will expire as indicated in in section 4 below.

If you read through the details below and still have questions, please refer to our Privacy Policy.

Definitions & Interpretations

Within our Cookie Policy, unless the context expressly states otherwise, the below expressions should be taken to mean:

About Us & Our Data Protection Officer

We are a search engine marketing company based in the UK. You can contact our Data Protection Officer by emailing data@searchinformer.co.uk, or by telephone on 073 992 16748.

How We Use Cookies

We may place, store and access first party Cookies on your computer and/or device. First party Cookies are placed directly by Us and are only accessed and used by Us. We may use first party Cookies to facilitate certain functionality of this website and improve your experience using it, and/or to generally improve our services. We select the first party Cookies that we use carefully and only use those which are necessary. We also take steps to protect and respect your data and privacy.

Whilst using our Site you may also receive third party Cookies which will be placed and stored on your computer or device. Third party Cookies are placed by websites, services, and/or third parties other than Us. Third party Cookies are generally used on our website for the purposes of website analytics and advertising functionality. For additional details on the third party Cookies used on this website, please see section 4 below.

Types of Cookies in Use

The Cookies that are used by us and our Site are in keeping with current Cookie Law. We may use some (or all of) the following Cookie types:

1. "Strictly Necessary Cookies" - These Cookies are essential and required for the proper operation of our Site, and they support functionality like logging in and/or payments.
   
2. "Analytics Cookies" - These Cookies are used to better understand how people are using and experiencing our website (i.e. how you navigate/engage with the Site and what features and/or functionality you use whilst doing so).
   
3. "Functionality Cookies" - These Cookies help us provide additional functionality and improve the experience of using our website. For example, we might use them to personalise your browsing experience and/or to remember your inputted preferences. Some of these may also be considered 'Strictly Necessary', but not all of them.
   
4. "Targeting Cookies" - These Cookies help us understand how frequently you visit our website, what pages and links you click on or visit, and may be used to help improve our advertising campaigns. Please note that we may share information and data gathered via these Cookies with third parties.
   
5. "Third Party Cookies" - These Cookies are placed by third parties and relate to services provided by those third parties to us and/or to you. These may also relate to advertising and analytics services used by us and our partners.
   
6. "Persistent Cookies" - Any of the above Cookies may be persistent, but the key summary is that a Persistent Cookie will remain on your computer or device for a predetermined amount of time and may be activated (and the time they remain for 'reset') each time you visit our website.
   
7. "Session Cookies" - Any of the above Cookies could also be a Session Cookie. As the name suggests, these Cookies are temporary and remain on your computer or device only from the time that you first visit the website until the time that you shut your browser.
   

The Cookies That We Use

Below we have added details of the Cookies that we use, why we use them, and how long they remain in place.

First Party Cookies

• _uc_utm_campaign - This cookie keeps details on the last marketing campaign that directed you to our website and is used to improve our marketing efforts - 2 years duration
  
• _uc_utm_source - This cookie keeps details on the last source that directed you to our website and is used to improve our marketing efforts - 2 years duration
  
• _uc_utm_medium - This cookie keeps details on the last medium that directed you to our website and is used to improve our marketing efforts - 2 years duration
  
• _uc_initial_lading_page - This cookie keeps details on the initial landing page that you viewed when you arrived at our website and is used to improve our marketing efforts - 2 years duration
  
• _uc_referrer - This cookie keeps details on the last website that referred you to our website and is used to improve our marketing efforts - 2 years duration
  
• _uc_last_referrer - This cookie keeps details on the last non-paid referrer that referred you to our website and is used to improve our marketing efforts - 2 years duration
  
• _uc_term - This cookie keeps details on the last campaign keyword that directed you to our website and is used to improve our marketing efforts - 2 years duration
  
• gclid - This is when we store details related to the Google ad that you clicked to find our website when you contact us and we use it to improve our marketing efforts - 14 days
  
• cookiebar - This is used to store information about you giving consent for our use of Cookies - 180 days
  

Third Party Cookies

• Linkedin Ads - Linkedin installs Cookies in your browser to track your browsing activity, to optimise our advertising campaigns across the platform, and to provide us with Analytics data surrounding our Linkedin campaigns - Third Party Private Policy
  
• Facebook - We use the Facebook advertising Pixel which allows us to better target our users across Meta's websites and platforms. We also make use of Meta's Analytics platform to understand who is using our website - Third Party Private Policy
  
• Microsoft Bing Ads - Bing Cookies track information on your activity across the Bing search and advertising network and allows us to run more effective advertising campaigns - Third Party Private Policy
  
• Google (Analytics, Ads, Doubleclick - Google is a third party who installs and stores many different Cookies. All of these a mix of unique IDs for user identification and tracking and help remember your preferences across Google's suite of products. These Cookies allow us to better optimise our advertising campaigns and provides us with user Analytics - Third Party Private Policy
  
• Twitter/X - Twitter installs and stores Cookies to track user behaviour and to better report on and/or influence advertising campaigns and campaign Analytics - Third Party Private Policy
  
• Twitter/X - Twitter installs and stores Cookies to track user behaviour and to better report on and/or influence advertising campaigns and campaign Analytics - Third Party Private Policy
  

Other Information on The Cookies We Use

We use the Analytics and tracking services provided by Google Analytics and similar companies. Website Analytics are a set of tools and softwares used to collect, record, and analyse anonymous site usage information, and these allow us to better understand how people are using our website. You do not need to consent to our use of such Cookies, however they do allow us to improve the experience of using our website.

Cookie Consent & Control

Before we place any Cookies on your computer or device, you will find a notification in the bottom of your browser window which requests your consent to the collection and use of the Cookies that we use. By giving this consent, you are confirming that you are okay with us using those Cookies to provide the best experience possible whilst better understanding and implementing our marketing campaigns. If you do not consent, you should leave the website immediately.

As well as the controls that we provide to adjust your Cookie consent, you can also choose to enable or disable Cookies in your browser. The majority of browsers allow you to disable all Cookies and/or only third party Cookies. Most browsers accept Cookies by default. For more details on your browser settings, please refer to your browsers support documentation via any help menu in the browser and/or on the creators website.

You can find more details on controlling Cookies on Google Chrome, Microsoft Edge, Microsoft Internet Explorer, Safari (MacOS), Safari (iOS), Mozilla Firefox, Android.

Changes to This Cookie Policy

We may update and/or change our Cookie Policy at any time. Such changes will become binding the first time that you use the site following those changes and you should check back on this page from time to time.

In the event that there is a conflict between the current version of our Cookie Policy and a previous one, this current version will take precedence.